The good the bad and the ugly.
So you have seen the product on TV, they have shown you two professional painter telling telling you what to by but to consider. So how do we, the professional painters feel about this product, why do we use it, is it worth the money and hype?
I would say almost 20 years ago taubmans and Dulux came out with all guns blazing in the Teflon and ceramic particle paint war. Taubmans had living proof silk and Dulux had 101 or wash and wear. Back then taubmans living proof was such an amazing leap forward. You had a paint that had better coverage than the others in stock; it felt to go on better under brush and roller. All round a good quality paint. Fr us, we felt like Dulux had dropped the ball here because using their premium brand always seemed to be battling against picture framing issues or lapping between brush and roller.
About three years ago taubmans launched the endure range. From interior low sheens to exterior gloss. This was trying to sit at the top of the acrylic paint ladder. Up until this point we had used Bristol easy living low sheen. What awesome interior wall paint. Went on smoothly and left a gorgeous finish.
Endure came in at about $40 per drum more than you would pay for the next closest paint product. Not much I hear you say but if you’re putting on 5 drums per week that $200 extra. 15 drums per week and your costs per month start to blow out.
So like most other painters for about a year I could not get my head around the cost increase and how that would affect the bottom line. One day I had a customer ask if we could use taubmans endure as they had seen the ads on TV and wanted to specify its use. For us as a business to have a customer that saw the value in using the premium line and happy to pay the bit extra was fantastic. It also gave us an opportunity to test it out and see what the fuss was about.
Like kid in a candy store I picked up our fist couple of bright gold drums of endure. With little expectation. You always get the promises and hype from the company reps, so I believed none of that.
Well, into the first drum, it was like opening a pot of pure cream. First thing in noticed was it’s consistency in the drum. It was thicker and creamier that previous paints. From the brush to the wall, it seems to hold better on the bristols which is always a good thing. cutting in with this product felt like you we’re actually putting a coating onto the wall, you know the feeling between a watered down paint and a quality on, this felt like that next progressive step. The coverage compared to other paints out on the market was very impressive.
Under the roller this product held onto the roller nap very, very well. We had hardly any splatter or overspray off the roller. Once applied evenly the product seems to self level to a certain extent which helps with coverage and obviously wear and marks in the future. This feels easier to push around a wall than any other product and going back over itself is just a joy to do. The spread rate on the second coat is where you can start seeing actual cost savings.
From that point in time I have used pretty much exclusively by choice only this product. Even when the customer does not care we use endure. The finish you can achieve with it is just amazing. The cost savings can be had in the time spent laying off cutting in so it will cover. With endure you spend half the time having to worry about coverage. The second coat applied always seems to get unbelievable mileage.
It is very consistent. It always tints the same colour. Batch after batch the colour stays the same. That’s always a huge bonus.
The only real problems I have with endure interior lowsheen is that it is too shiny. It will show up most imperfections and some that were not their to begin with. I have heard that they are coming out with a matte version for interiors which is probably three years too late; i will try and review it when it becomes available. Price will always be a stumbling block for most and they don’t see the cost savings in using a product that is easier to apply and goes further.
I have no affiliation with taubmans whatsoever. We choose to use the endure range both internally and on some external work as we feel as professional painters it is the best product of the market at the moment. Both for the customer and for our bottom line.
Below is an extract from taubmans web site about the product.
Ideal for all interior walls. Gloss Level 5-10%
Good for all interior walls, bathrooms, laundries and high traffic areas. Gloss Level 20-25%
HOW TO APPLY
Ensure surfaces to be painted are clean, dry and free of contamination. Walls should be wiped down with a mild detergent and rinsed clean with fresh water, even if they don’t appear to be dirty, to ensure removal of any surface contamination and ensure the paint has a clean surface to adhere to.
Seal new or bare plaster with Taubmans Prep Right Plaster Sealer. Seal bare wallboards or Gyprock with Taubmans Ultraprep or Taubmans 3 in 1.
Remove all loose or flaking paint, wash all areas thoroughly to remove any surface contamination. Treat surfaces affected by mould with chlorine bleach diluted one part bleach to four parts water. Rinse clean with fresh water. Spot repair any bare areas such as filled holes as per directions for new work.
Apply two liberal coats by brush, roller or spray. Do not overspread. Keep brushes and rollers working freely by rinsing occasionally in clean water.
Water wash up, away from drains.
Up to 16m²/litre, depending on nature of surface. Coverage will be lower on rough or absorbent surfaces.
Recoat after 2 hours at 25°C and 50% relative humidity.
Stir paint with a 25mm wide flat stirrer in a circular lifting motion for at least 5 minutes before use. It is always recommended to stir paint before use to ensure that the colour tints are dispersed evenly throughout the paint.
Do not use at temperatures below 10°C, above 35°C or when humidity is excessive.
Taubmans Endure Interior Low Sheen was voted the overall best performer with excellent or very good scores in all categories, scoring 90 out of 100 in CHOICE testing from September 2011.
Taubmans Endure Interior Low sheen had ‘excellent hiding power, excellent scrub resistance – best in test, excellent wash resistance, very good stain resistance’, and no bad points to mention, according to the CHOICE testing results.
SCURB TEST – 2 TIMES BETTER THAN A LEADING COMPETITOR
Laboratory testing has proven that Taubmans Endure Interior with Nanoguard has superior performance in stain and scrub resistance. Endure performs two times better than a leading competitor brand against scrubbing, and it also provides excellent protection against the growth of mould and mildew.
15 YEAR GUARANTEE
Endure provides excellent mould and mildew protection throughout the life of the paint so you will have a cleaner and healthier home environment. This is why Taubmans Endure is the only interior paint in Australia with a 15 year guarantee.
ASTHMA COUNCIL APPROVED
Taubmans Endure Interior and Taubmans EasyCoat Walls have both been approved by the National Asthma Council Australia’s Sensitive Choice Program. Products approved by the Sensitive Choice Program may help people with asthma and allergies.